Betting firms gamble on data science to stop the rot
As William Hill Group becomes the latest business to be whacked in a major crackdown on industry failings, the betting sector…
customer data
Customer data failings fuel £7.1m fines for betting giant
The gambling industry has once again found itself in the gutter after two Kindred Group companies – 32Red and Platinum…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
Reach banks on first party data with adtech overhaul
Reach, the media giant behind the Mirror, the Express, the Star, and a raft of regional press, is ramping up…
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Brands ‘must earn customer data, not simply grab it’
The coronavirus may have sparked a fresh surge online but these gains could be short-lived if the findings of a…
Man Utd defence ‘holds firm’ as cyber attackers strike
Manchester United FC’s early season form might have been decidedly hit and miss on the pitch, with the team languishing…
Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…