Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
customer data
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
Retailers aim to demystify data to get all staff on board
The majority of retailers plan to boost their customer engagement strategies this year by implementing “simple” data science and business…
Majority of firms still can’t quantify CRM investments
The CRM software market might be booming – with Gartner recently claiming it was worth $48.2bn (£38bn) globally last year…
Equifax faces £100m data breach pay-out claim in UK
Equifax’s 2017 data breach – which affected an estimated 15 million UK customers – could come back to bite the data…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…
Tesco signs up for ‘customer as a service’ data platform
Tesco is aiming to get even closer to its customers by being one of the first brands to sign up…
Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
Harrods marketing chief to depart after just 18 months
Harrods is being forced to hunt a new chief marketing and customer officer after Amanda Hill, who only joined 18…
Ice loyalty scheme goes under despite Mastercard deal
Retail loyalty company Ice – which offered consumers the chance to collect points when shopping at sustainable retailers – has…