Forget digital transformation, data transformation is key
Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meetings…
customer data
‘Pointless’ loyalty schemes leaving UK consumers cold
Marketers have lost sight of what consumers – especially younger people – really want from customer loyalty schemes, with “pointless…
Nectar preps yet another relaunch for digital overhaul
The Nectar loyalty scheme is set for yet another relaunch, just two years after it unleashed the biggest ad campaign…
Wyevale chops back loyalty club as cost-cutting grows
Wyevale Garden Centres has taken a pruning knife to its points-based Garden Club loyalty scheme by replacing it with an…
Revealed: the worst data privacy offenders on the planet
Capital One, Snapchat, Facebook and, believe it or not, the UK Government, are among the worst organisations in the world…
Canadian data regulator to monitor Equifax for 6 years
The Equifax data breach might have gone down as one of the biggest in history but, apart from a £500,000…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
Tech giants ‘must hand over customer data to rivals’
Major tech firms should be forced to open up their customer data to competitors in “open banking”-style reforms which would…