Industry calls for action as Liz Truss takes on PM role
The marketing industry has urged new Prime Minister Liz Truss to help businesses through the tough times ahead as well…
data-driven marketing
Bah humbug: Brands must act now or face frugal Xmas
Brands must adapt now or brace themselves for the most frugal Christmas in a generation, with only a quarter of…
ICO insists kids are much safer online, but are they?
The Information Commissioner’s Office insists that one year on from the introduction of the Age Appropriate Design Code – commonly…
Dixon urges firms to help staff through financial crisis
Salocin Group CEO Nick Dixon has called on the marketing industry to support its staff – “our most valuable assets” –…
Marketers ditch advertising to reskill for modern world
Half of all marketing professionals’ must-have skills have been ditched over the past seven years, with the likes of event…
Sainsbury’s pushes ‘inflation fighting’ SmartShop app
Sainsbury’s is launching a new ad campaign to promote the retailer’s SmartShop app, aimed at helping customers maintain financial control,…
RAF guns for new recruits with ‘real-life’ VR campaign
The RAF is aiming to give potential recruits a chance to see what a role in the air force is…
Google faces probe over illegal Gmail ad campaigns
Google has been repeatedly ignoring a European Court of Justice ruling on direct marketing emails to use its Gmail platform…
Women now just as likely to answer DIY SOS than men
Home improvement brands are being urged to ditch the alpha-male advertising stereotypes on the back of a new study which…
Costa toasts loyalty revamp for £1.2m monthly boost
Costa Coffee has hailed the revamp of its digital customer loyalty programme, claiming the move has generated an extra £1.2m…