FWIW Brits now view WFH as too expensive, AFAIK
Working from home has suddenly lost its appeal for UK workers, with the prospect of rocketing energy bills likely to…
data-driven marketing
Econsultancy unveils on the job training for marketers
Marketers are being offered a new on-demand personalised training model which can be accessed at work, in a move designed…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
Skills shortage threatens to derail digital transformation
The recruitment market might be slowing down but UK organisations are still facing a major digital skills shortage, with fears…
Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
Major retailers plan to shut up shop for Queen’s funeral
Anyone hoping to use the Queen’s funeral as an excuse to indulge in some retail therapy could be left disappointed…
KFC relaunches loyalty club with arcade-style rewards
KFC is launching new loyalty programme – the Rewards Arcade – which ditches the transactional, points-based proposition that the fast-food giant…
Brands face branding revamp as Royal Warrants axed
Hundreds of major brands which have been granted a Royal Warrant from Queen Elizabeth II – including Waitrose, Selfridges, Fortnum…
Pernod Ricard and JCDecaux in data management deal
Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”,…
Saga appoints Camelot boss as first chief data officer
Over 50s specialist Saga is continuing to try to shake off its fuddy-duddy image and reinvent itself “superbrand for older…