Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…
data-driven marketing
Forget graduates, only retraining can tackle skills crisis
British businesses cannot rely on graduates to combat the major data science skills shortage but must instead take urgent action…
Brands turn to advanced TV but scepticism remains
Marketing budgets might be facing the biggest squeeze since Covid but over half (53%) of all professionals are aiming to maintain…
ICO takes cautious approach as TikTok faces £27m fine
The Information Commissioner’s Office has warned TikTok it faces a £27m fine following an investigation that found the company “may…
Salesforce and WhatsApp unite for messaging platform
Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
Costa brings in Wunderman for global marketing brief
Costa Coffee has handed its global marketing account to Wunderman Thompson, briefing the agency to spearhead creative and branding across…
CIM begins global search to find marketing young guns
The Chartered Institute of Marketing has kick started its annual search to attract the new bright young things of marketing,…
Morrisons launches inhouse agency for brand owners
Morrisons has followed Boots, Sainsbury’s and Tesco in launching a media division to offer brands the chance to run marketing…
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
LadBible chief Orr signs for influencer marketing agency
LadBible Group head of marketing Maya Orr has quit the publishing firm to join influencer agency Connect Management to spearhead…