Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
data-driven marketing
How marketers can move beyond Google and Meta
2022 was the first year since 2014 that Google and Meta’s combined market share in digital advertising dropped below 50%….
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
Pink News signs deal to join Ozone advertising platform
UK digital advertising platform Ozone has signed a partnership with LBGTQ+ media brand PinkNews, which will see the publisher become…
Eurostar hires two shops to roll out pan-European ads
Eurostar Group has appointed two DDB agencies to lead its advertising and marketing account, following a competitive pitch handled by…
British children at risk of being the AI dunces of Europe
The Government will have to go back to school – quite literally – to achieve its aim of making the…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Easylife slashes £1.3m data fine by 80% after appeal
Home shopping group Easylife has managed to slash its £1.3m fine – imposed by the Information Commissioner’s Office in October…