Clients offered cookie-free insights for local activity
Advertisers are being offered the chance to engage local audiences with highly targeted, cookieless and ID-free digital ad campaigns running…
data-driven marketing
The Specialist Works lands Neilson insurance TV brief
Neilson Financial Services, the direct-to-consumer life insurance company, has appointed The Specialist Works to handle all of the company’s DRTV…
Gotcha! Catalogue firm battered for mass data abuse
Controversial catalogue retailer Easylife, which has been the subject of numerous accusations of sharp sales practices, has finally been nailed…
Data experts slam Govt plans to axe GDPR for UK law
Data protection experts have put the boot in to the Government’s plans to go further with data protection reforms by…
Turn back time: Brits crave vintage shopping experience
Many who lived through the 1970s and 1980s might still carry the scars but for the younger generation they were…
VCCP grabs lead for Dogs Trust amid plans for ad return
Dogs Trust has appointed VCCP as its lead agency following a competitive three-way pitch, with a brief to launch its…
Carat scoops media business for Virgin Red loyalty club
Virgin Red, the loyalty scheme available to all customers of Virgin Group brands, has appointed Carat to handle global media…
Track and trace: Brits uneasy at online retail snooping
UK retailers – especially those operating in the fashion sector – are risking the wrath of their customers by seemingly…
Can brands fight off media inflation to score in Q4?
As the UK wrestles with soaring retail inflation, marketers and advertisers are facing their own issues, with rocketing media inflation…
Ikea shows how to make a house a home in new TV spot
Ikea is aiming to highlight the importance for everyone to create a home where they truly belong, with affordable personal…