Brits turn to loyalty schemes as purse strings tighten
Loyalty schemes are becoming a key battleground in the fight to win over consumers during the cost of living crisis,…
data-driven marketing
Experian strikes adtech deal for ‘smart media inventory’
Experian is joining forces with adtech company Yieldmo in a partnership which the duo claim will provide better experiences for…
Whistl agency signs Deliveroo deal for sampling drive
Whistl-owned FMCG product sampling specialist Relish has signed an agency exclusive delivery deal with Deliveroo – which has already been…
AllSaints hires digital agency for global expansion drive
British fashion retailer AllSaints has appointed digital agency Croud to support its ambitious global growth plans and digital transformation goals,…
VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…
Boots signs up Oliver for inhousing agency operation
Boots is beefing up its inhouse marketing capabilities by signing a deal with agency Oliver to set up a new…
Ogilvy in top spot as DMA Awards shortlist is revealed
Ogilvy UK has once again emerged as the agency to beat at this year’s DMA Awards, securing 31 finalists on…
Brands crave third-party data to supplement their own
Brand owners might be ramping up their quest to build first-party data-sets but the market for third-party data continues to…
Digital skills crisis ‘costing UK economy £50bn a year’
The digital skills shortage is costing the UK economy more than £50bn a year, with eight in ten business leaders…
Wunderman Thompson tunes up for music partnerships
Wunderman Thompson is expanding its offering with a new music partnership proposition, through its in-house sports and entertainment marketing agency…