Rail industry unveils ‘Nothing Beats Being There’ ads
The rail industry is aiming to continue its Covid recovery as well as tackle concerns over ongoing industrial action with…
data-driven marketing
Meta bows to GDPR ruling to block personalised ads
Meta is being forced to allow Facebook and Instagram users in Europe to opt out of some personalised ads from…
Specsavers drops ‘Should’ve Gone To’ for local experts
Specsavers is ditching its micky-taking advertising for a new campaign which shines a light on the local experts who own…
Paragon rebrands as Walters takes on international role
Paragon Customer Communications has rebranded to simply Paragon as part of a major operational shake-up which sees UK chief executive…
Bosses told to invest now or miss out on tech revolution
As the debate rages over the regulation of artificial intelligence, business leaders are being urged to make significant investments in…
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Cutting back on CX will hit you hard, retailers warned
The vast majority (83%) of businesses view an engaging customer experience as a way to stand out against competitors, but…
Brits to fork out on outdoor space as gardens blossom
Ever-optimistic Brits are ignoring the weather forecasts and gearing up to get back into their gardens in time for Easter,…
Major brands sign up for C4 ‘less is more’ TV ad pilot
Channel 4’s has enlisted scores of top brands for a new advertising trial which will determine whether fewer ads from…
UK sits back despite fears of ‘dangerous’ AI arms race
The UK Government has been accused of being out of step with the rest of the world on the regulation…