Budgets ride perfect storm to eke out growth – for now
Total marketing budgets have fought off the economic chaos once more to register another quarter of growth, although at just…
data-driven marketing
Global marketers bullish on strategy despite cutbacks
On the eve of the Q3 IPA Bellwether Report, the majority (76%) of B2B marketing directors globally are optimistic about…
Marketers plot metaverse budgets, public still clueless
Marketers might be gearing up to plough their budgets into the metaverse but they admit consumer education is needed, with…
WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
Brands must embrace ‘life-centric’ approach to thrive
Brand owners are being urged to ditch the customer-centric approach in favour of life-centric strategies – which recognise consumers’ paradoxical…
Royal Mail under fire as price hikes are brought forward
Royal Mail is risking the wrath of the direct mail industry – as well as the sector’s long-term future –…
Brits turn to jumpers and sarnies to save up Xmas cash
The UK Government might finally be attempting to fill the £50bn black hole in the country’s finances but consumers are…
Why plans for new UK data protection laws are quackers
Plans by our new Secretary of State for Department for Digital, Culture, Media & Sport (DCMS) to ditch GDPR for…
Merkle hires chief operating officer for EMEA region
Dentsu-owned technology-enabled, data-driven agency Merkle has appointed a new chief operating officer for the EMEA business, charged with implementing technology-based…
New digital platform to tackle illegal adtech consent
Three global digital marketing chiefs – led by a former Unilever legal counsel – have launched a digital data compliance…