Govt urged to beef up data bill to fight ‘horrific’ adtech
As the data reform bill returns to Parliament, the Government is facing fresh calls to tighten up the legislation –…
data-driven marketing
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Travel firm WeRoad pushes Coronation ‘mega break’
Solo travel brand WeRoad is tapping into King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to…
‘Get in to my pub!’: Heineken ads woo new UK landlords
Heineken UK is aiming to recruit a raft of new landlords to lease a pub from its Star Pubs &…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
Industry exports rocket 32.5% to reach record £15bn
The advertising and marketing industry exported £15bn in services during 2021, according to an Advertising Association analysis of the latest…
Boots shoppers see red over rush for new No7 range
Boots has paid the price for the successful launch of its new No7 Future Renew collection after being forced to introduce…
Protests fail to black out Ann Summers lingerie TV ad
A TV ad for sex toy and lingerie retailer Ann Summers, featuring former Love Island star Tasha Ghouri and five…
RNIB calls on video game industry to see the big issue
Royal National Institute of Blind People (RNIB) has launched an initiative with sighted, blind and partially sighted consumers to challenge…
Ikea Family members offered ‘gently used’ home range
Retail giant Ikea has launched a new online service for resale goods available exclusively to Ikea Family loyalty club members,…