Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
data-driven marketing
Uber expands ad business and targets $1bn in revenue
Uber is planning a global expansion of its advertising division, led by former Amazon executive Mark Grether, as part of…
Jack Daniel’s picks Iris for ‘Make It Count’ digital brief
Brown-Forman whiskey brand Jack Daniel’s has handed its UK digital marketing account to Iris with a brief to evolve and…
Data industry urged to take action for greater equity
The data industry needs to up its game on diversity and inclusion and “take action for greater equity” or risk…
Industry calls for ‘steady hand’ as Sunak enters No 10
Just two months – and an ensuing disastrous economic meltdown – after welcoming Liz Truss as the second UK Prime…
Bolser agency lands brief to help £92m sports project
Grassroots charity the Football Foundation, which has the backing of the Premier League and the Football Association, has appointed digital…
Just 9% of CMOs reckon martech stack is working well
Retail marketing chiefs may have weathered the turbulence of the pandemic and the headwinds of economic volatility, but their legacy…
MBAstack opens in New York as MSQ expands US office
MBAstack, the agency which has its roots in the tiny streets of London’s Fitrovia, is moving up to New York’s…
Rapp exposes commercial impact of inclusivity failings
Brands are continuing to miss the mark when it comes to prioritising diversity, equity and inclusivity, creating a gap between…
Bellwether reaction: How to be a leader not a lemming
Today’s IPA Bellwether Report predicts a rocky road ahead for marketing budgets as the cost-of-living crisis, soaring energy bills, weakening…