Acxiom joins forces for launch of Media Data Platform
IPG-owned data company Acxiom has joined forces with Treasure Data and Kinesso to launch a platform that will overlay brands’ first-party…
data-driven marketing
EssenceMediacom beats Zenith to retain Tesco media
EssenceMediacom has won its bid to keep hold of the Tesco media planning and buying business – covering the UK…
Hybrid working a given; now Brits want to be nomads
The desire for more work freedoms continues to rise, with two-thirds of Brits expressing interest in being a digital nomad…
Tech and data firms in demand as new FCA rules loom
Finance firms are increasingly turning to tech and data insight companies in their quest to meet new Financial Conduct Authority Consumer…
CMOs to spend, spend, spend on tech, digital and data
The economy might be tanking, with some financial analysts claiming the UK is already in recession, but more than three-quarters…
The Specialist Works nets Lily’s Kitchen pet food blitz
Independent media agency The Specialist Works has been appointed by pet food brand Lily’s Kitchen to lead an OOH campaign…
VCCP triumphs in mammoth pitch to run Thames Water
VCCP London is continuing its impressive new business drive by landing the account of Thames Water, the UK’s largest water…
Help the aged: TV advertisers alienating the over-55s
Brand owners are so focused on diversity and inclusion in their advertising that they are at risk of completely ignoring…
Mark Roy steps down as REaD Group secures buyout
Data marketing and insight agency REaD Group has been acquired by tech-enabled customer data management specialist Sagacity Solutions in a…
Sky targets B2B firms with addressable AdSmart push
Sky Media is aiming to convince B2B brands of the power of addressable TV with the launch of a new…