Costa reveals how coffee can make life ‘a little better’
Costa Coffee has launched its first work through Wunderman Thompson UK since appointing the agency in September last year, designed…
data-driven marketing
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Meta ad opt-out branded ‘laughable and embarrassing’
Meta’s solution to allow Facebook and Instagram users in Europe to opt out of some personalised ads from this week,…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
Škoda drafts in FCB to handle global creative activity
Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
TikTok whacked with £12.7m fine for UK privacy failings
The Information Commissioner’s Office has slapped a £12.7m fine on TikTok Information Technologies UK and TikTok Inc for a host…
Barnardo’s eyes baby boomers in debut TV legacy ad
Barnardo’s is urging Brits to leave a gift in their will in the charity’s first legacy TV campaign designed to…
George the Bear drops lad culture in Hofmeister return
Beer brand Hofmeister is bringing back George the Bear – last seen in decidedly “lads, lads, lads” ads in the…
ICO bares teeth in battle for regulation of AI industry
The Information Commissioner’s Office has waded into the row over the regulation of artificial intelligence, insisting it will come down hard on…