Industry joins initiative to push £11.7bn exports market
The advertising and marketing services sector is continuing to push the pivotal role the industry plays in the UK’s export…
data-driven marketing
DVLA signs up for StrappedUK cost of living data tool
DVLA is aiming to pinpoint drivers who could have problems paying their road tax by implementing Metrix Data Science’s cost…
‘Settle postal dispute before it kills us,’ mail firms urge
The direct mail industry has welcomed the suspension of next month’s postal strikes, set to cause widespread disruption in the…
Musk’s $44bn Twitter gamble: ‘Chief twit’ or saviour?
Nearly seven months and a protracted legal battle later, it appears that Elon Musk’s $44bn (£38.1bn) deal for Twitter has…
NHS steps up recruitment with real patient stories
NHS England is launching a major recruitment drive using real patient stories to provide an inspiring account of daily life…
M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
WARC/AA report reaction: Time for ‘smart marketing’
While the Qatar World Cup might have its knockers, for the advertising and marketing industry the global competition is set…
Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
Govt names companies for £2bn big data framework
Kin & Carta, CACI, Accenture, Capgemini, PwC and Google are among a group of more than 40 tech companies which…
Age UK appoints agency for new advertising strategy
Age UK has appointed agency Neverland to develop a new advertising and marketing strategy to highlight the charity’s role and…