Brands risk backlash as consumers balk at AI stampede
Businesses worldwide are embracing the potential for artificial intelligence to provide personalised customer experiences, but customers remain sceptical, with data…
data-driven marketing
Aldi’s Kevin the Carrot Xmas TV ad ‘the one to beat’
There may still be more than 230 sleeps until Christmas but brands planning for their festive ads might like to…
Cross-media measurement still proving a big headache
Marketers might be continuing to plough more and more of their budgets into digital but most still admit that a…
Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…
Govt to extend cold call ban but will it stop scammers?
The Government is planning to bolster its attack on financial scammers by finally extending the ban on pension cold calls…
Where would your brand go if TikTok was banished?
Since its rapid rise in 2020, TikTok has garnered over a billion monthly users worldwide and, along with it, made…
‘Taboo-busting’ Wuka TV ad hit by flood of complaints
The debut TV ad campaign by reusable period wear brand Wuka – which has been funded by the Sky Zero…
WARC/AA report reaction: Time to tackle the big issues
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that, despite a few bright spots, the industry is still…
Metaverse is hair today, not gone tomorrow, for L’Oréal
L’Oréal Professionnel is brushing up on its use of the latest digital marketing techniques to become the first hairstylist brand…
Brands turn to experiential for repositioning stampede
Brand owners are set to prove the maxim that standing still is not an option with three-quarters (75%) aiming to…