Marketers ‘must drive transformative change in 2023’
Marketers are being forced to rewrite their strategies as they brace themselves for the impact of the recession, audience fragmentation…
data-driven marketing
Kew Gardens calls on the world to be ‘more botanic’
The Royal Botanic Gardens, Kew, has created a new marketing campaign to coincide with COP27, designed to showcase the role…
ITVX streaming service set to launch early next month
ITV’s new free streaming service, ITVX, which replaces catch-up service ITV Hub, will finally launch on December 8, with a…
Nokia global CMO Stephen Taylor joins PizzaExpress
PizzaExpress, the chain set up in London’s Soho in 1965 which now operates across in 12 international markets including Europe,…
COP27: ‘Only data and digital skills will save the planet’
World leaders can ramble on all they like about their plans to tackle climate change at this week’s COP27 but…
Department for Education guilty of ‘woeful’ data control
The Department for Education has swerved a £10m data protection fine despite being found guilty of allowing the prolonged misuse…
Napolina goes for quality in first Lucky Generals activity
Cooking brand Napolina is aiming to change perceptions about what many may view as the “basics” of Italian cuisine –…
McCarthy Stone appoints Ogilvy UK as first CRM agency
Retirement housing developer McCarthy Stone has appointed Ogilvy UK as its first full-service customer experience agency following a competitive pitch…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Dentsu X nets global digital media revamp for Scenic
Dentsu X has been appointed to handle the Scenic Group’s consolidated global digital media strategy, planning and buying accounts following…