Marketers ditch metaverse to embrace generative AI
Marketers’ long-held obsession with the latest shiny tech is seeing businesses ditch the metaverse in their droves to embrace generative…
data-driven marketing
UK firms squeezed as invoices go unpaid for months
Fresh concerns over client companies enforcing extended payment terms on their agencies have been exacerbated by claims that more than…
ChatGPT fuels major investment – and new CMA probe
The rise of ChatGPT has prompted nearly half (45%) of all businesses to increase their artificial intelligence investments, with customer…
Cadbury tells Brits ‘not to buy’ new limited edition Twirl
Cadbury is launching a novel campaign for its limited edition Cadbury Twirl Mint bar, which pokes fun at the exclusivity…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
KitKat reprises half-finished ad in new DOOH activity
Nestlé brand KitKat is resurrecting an award-winning decade-old marketing strategy in a new digital out of home campaign designed to…
Broken online advertising exchange ‘needs to change’
Soaring awareness of online privacy is causing consumers to question the assumed value exchange the entire advertising ecosystem is built…
Critics round on Government crackdown on scammers
The Government’s national crackdown on scams – first outlined earlier this week – has been branded “too little, too late”…
Total Media puts best foot forward to land Scholl brief
Leading footcare brand Scholl – launched in 1906 by podiatrist William Mathias Scholl – is aiming to embrace 21st century…
Clients urged to get creative to cure ‘banner blindness’
Advertisers are wasting billions of pounds each year on banner advertising by failing to make ads stand out from the crowd, leading…