Industry balks at claims of Royal Mail letters go-slow
The direct mail industry has blasted reports that Royal Mail posties are being told to leave letters behind in the…
data-driven marketing
Marketers’ drive to boost CX still facing huge barriers
Improving and investing in customer experience is the main priority for UK marketing decision makers in 2023, but they are…
Prince’s Trust hands youth recruitment drive to TMW
The Prince’s Trust has hired TMW Unlimited to be its youth marketing partner of record to support its digital marketing…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
Boots and Sainsbury’s sign up for AI ad pilot from ITV
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
Most school-leavers do not have digital skills for work
The Government’s ambition for Britain to be a global tech superpower is under threat amid fresh evidence that young people…
John Lewis flags up care system in purposeful Xmas ad
John Lewis has ditched the Christmas kitsch for this year’s festive campaign to reinforce its commitment to becoming the employer…
Brits pick top festive spots as John Lewis teases new ad
As John Lewis unveils its teaser for tomorrow’s release of this year’s Christmas ad, it seems it is already facing…
Volkswagen drafts in Google chief to head up marketing
Volkswagen has appointed a top Google executive to become chief marketing officer at its passenger car business, succeeding Jochen Sengpiehl,…
NSPCC embraces gamification to boost supporter base
The NSPCC is turning to gamified experiences as part of integrated campaigns aimed at acquiring new and retaining current charitable…