B&M drafts in Organic for search marketing strategy
Value retailer B&M, the store of choice for consumers seeking a bargain, is aiming to boost its online presence with…
data-driven marketing
LeShuttle channels Apollo space launch for new ad blitz
LeShuttle is aiming to get summer cross-channel holiday plans on track with a major marketing campaign for the car rail…
Charities urged to tap into rise of online tribute funds
Online tribute funds are continuing their impressive growth, with the number of new funds created from 2021 to 2022 witnessing…
AI to make social media data the primary driver of BI
The rise of AI is set to drive a new era for social media marketing, with the vast majority of…
Dobbies digs deep to offer super-sized gardening deals
With summer finally on the horizon, retail chain Dobbies is aiming to re-awaken hibernating gardeners to joys of outside spaces…
John Lewis hands advertising and loyalty brief to Saatchi
Saatchi & Saatchi has scooped the John Lewis Partnership advertising and marketing account, with a brief to produce and develop…
Just Eat appoints Claire Pointon to top business role
Just Eat has gone for data-driven marketing experience to appoint its new managing director for the UK and Ireland, drafting…
Green-obsessed GenZers have biggest digital footprint
Generation Z might expect brands to prove their environmental credentials – as well as their purpose, and diversity, equity and…
UK bosses feel ‘morally uncomfortable’ about data use
The vast majority of UK business leaders are struggling to use data ethically within their organisation, with more than eight…
Insecure CMOs urged to build ties to protect budgets
Marketers might talk a good game but it seems beneath that tough exterior lies a gibbering wreck, with two-thirds of…