The key lessons from 2022: Expect the unexpected
As 2022 draws to an end, I think we will all be happy to see the back of it. Three…
data-driven marketing
Top brands boost mail as campaign effectiveness soars
The postal dispute might still be raging but the largest direct mail advertisers have been more visible than ever on…
John Lewis festive ad nets top spot on social channels
It seems Christmas ads not only divide opinion among the marketing and advertising community, consumers are also split down the…
Charles Tyrwhitt implements marketing insight tool
Men’s clothing brand Charles Tyrwhitt is implementing a new data and analytics platform to organise, consolidate and streamline its view…
Data-driven brand marketing ‘set to be key in 2023’
Marketers looking to survive – and even thrive – in the coming 12 months are being urged not to leave…
Ocado brings in Tableau for new B2B data insight tool
Ocado has launched a new data insight platform – powered by Tableau – designed to help its suppliers boost their…
Amazon takes on InfoSum with ‘clean room’ data plan
Amazon Web Services has overhauled its advertising services and launched a new “clean room” solution designed to allow different companies…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
Musk v Apple ‘is a battle for the future of civilization’
Elon Musk is ratcheting up the rhetoric against Apple after accusing the tech giant of hating free speech, tweeting that…
Moneysupermarket Group awards media account to UM
Moneysupermarket Group has appointed UM to handle its media planning and buying account following a four-way competitive pitch. Incumbent Mediacom…