Boots bigs up Black Friday sales after record orders
Boots has hailed its Black Friday performance, insisting that its Boots.com website achieved record-breaking sales to date, with over three…
data-driven marketing
Ogilvy opens lab to take WTF out of AR, VR, AI and ML
Ogilvy is aiming to guide its clients through the labyrinthine complexity of emerging tech with the launch of a dedicated…
Top Elf: Asda’s Buddy shines as John Lewis ad bombs
Brand owners have been forced to tread a fine line for their 2022 Christmas ads, with the cost of living…
Waitrose hires chief to boost lifetime customer loyalty
Waitrose has recruited former Marks & Spencer marketing director Nathan Ansell as its new customer director to help develop its…
Show us the money: Hidden pay is hurting recruitment
Companies complaining about talent shortages are being urged to be more transparent about what they are offering, with a new…
Top Twitter advertisers face ‘name and shame’ threat
Major brands which are continuing to advertise on Twitter following Elon Musk’s controversial $44bn (£38.1bn) takeover – which has seen…
Govt strikes data deal with South Korea ‘worth £15m’
The Government is ploughing ahead with its data adequacy deals with countries outside the EU, signing what it claims is…
Brits’ reluctance to hand over data hits festive activity
Brand owners’ efforts to get up close and personal with their customers this festive season are being hampered by consumers’…
Brits say they shun brands with fat cats and low wages
Brand owners’ financial conduct is now the most important factor in whether consumers will buy from them, with those that…
DMC: Firms must be able to learn from other’s cock-ups
The data-driven marketing industry’s top cop is calling on businesses to learn from other’s mistakes by bringing education to the…