WPNC appoints Dearson to new digital director role
Direct and digital agency WPNC has appointed digital strategy consultant Phil Dearson to the newly created role of digital director….
data-driven marketing
Meta faces mega fine as ad policy is declared illegal
Meta is facing a major threat to its advertising model – as well as a mega fine – after European…
Ogilvy cleans up at DMAs with ‘Have a Word’ campaign
Ogilvy UK has scooped this year’s DMA grand prix – its first for a decade despite dominating the shortlist for…
The key lessons from 2022: Mail revival beats rivals
Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst…
Mobile gaming specialist strikes deal to join MSQ
International creative and technology agency group MSQ has made its third acquisition in 12 months – backed by private equity…
Asos signs up for InMoment platform to bolster CX
Online fashion giant Asos is aiming to boost its data-driven strategy by implementing a new analysis platform aimed at improving…
ICO opens DM advice hub but no sign of new DM Code
The Information Commissioner’s Office has launched a new direct marketing hub, designed to help businesses navigate their way through planning,…
The key lessons from 2022: Time for a skills refresh
The role of a modern-day marketer is more fast-paced than ever. Changes happen rapidly which means marketing professionals must have a…
Programmatic mail specialist boosts green credentials
Paperplanes, one of the pioneers of programmatic direct mail marketing in the UK, has reinforced the company’s commitment to green…
Lucky Generals lands ‘catch of the day’ Princes brand
Lucky Generals has strengthened its relationship with the Princes Group by being handed the creative brief for Princes Seafood, following…