UK bosses feel ‘morally uncomfortable’ about data use
The vast majority of UK business leaders are struggling to use data ethically within their organisation, with more than eight…
data-driven marketing
Insecure CMOs urged to build ties to protect budgets
Marketers might talk a good game but it seems beneath that tough exterior lies a gibbering wreck, with two-thirds of…
VCCP Media gobbles up Krispy Kreme digital account
Doughnut and coffee house chain Krispy Kreme is aiming to boost its performance marketing with the appointment of VCCP Media…
DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
Frosty Jack’s in ‘crack open the unexpected’ TV debut
Frosty Jack’s – the white cider of choice for those seeking strong alcohol at value – is launching its first ever TV…
Specialist publisher of BBC titles joins Ozone platform
UK digital ad platform Ozone has signed a deal with Our Media – publisher of specialist titles BBC Countryfile, BBC Wildlife,…
M&C Saatchi brings in CX chief for Clear global role
Clear M&C Saatchi, the agency group’s global consultancy specialising in brand, experience, and innovation, has appointed its first global CX…
Marketers urged to tap into ‘golden age of B2B brands’
Business-to-business marketing might get a bad rap compared with consumer activity but a new analysis reveals it has huge growth…
Sense hires former Sainsbury’s chief for retail launch
Brand experience agency Sense is launching a retail division, designed to help clients respond to the ever-evolving landscape, with former…
Ex-Wunderman exec becomes AMV BBDO head of data
AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its…