DfE calls on industry experts to be part-time teachers
The Department for Education is ramping up its efforts to persuade all professionals – including those working in marketing, data…
data-driven marketing
The $460bn question: Can you get AI to work for you?
Companies can generate a collective $460bn (£370bn) in incremental profit by improving data practices, putting trust in advanced AI, and…
DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
Marketers ‘all mouth no trousers’ on consent systems
Marketers talk a good game about the crucial role that consumer preference systems can play in their data-driven strategies, yet…
Black Friday weekend sales forecast to reach £8.71bn
If some consumers are planning to rein in their spending this Black Friday weekend, others are seemingly splashing the cash…
WatchShop hands digital marketing brief to Twentysix
Premium online retailer WatchShop has appointed digital agency Twentysix to develop and execute a multichannel strategy that delivers further growth,…
Twitter troubles escalate as advertising boycott grows
Just over a fortnight since Elon Musk’s $44bn (£38.1bn) deal for Twitter went through, it is fair to say the…
Bungled Primark click & collect launch takes down site
Customers may have waited nearly a decade for Primark to catch up with rivals by launching a click and collect…
Econsultancy Live signs TikTok, B&Q and L&G chiefs
Senior executives from TikTok, B&Q, Financial Times and Legal & General will be among the speakers taking to the stage…
Coral opens Racing Club for ‘horse owner’ experience
Betting brand Coral is aiming to boost customer loyalty with the launch of a free-to-join Racing Club, giving racing fans…