Co-op plots online shopping boost in drive for ‘fairness’
The Co-op has revealed plans to boost its ecommerce offering as part of its strategy to “make life fairer” for…
data-driven marketing
Four PECR wreckers whacked with fines of £370,000
The Information Commissioner’s Office is continuing its crackdown on predatory telemarketing to people registered with the Telephone Preference Service, dishing…
Why are we waiting? Retailers in dock over CX failings
UK retailers might talk a good game about omnichannel marketing – ensuring they target shoppers at every touchpoint – but…
Wunderman retains Samsung pan-Euro CRM business
Global tech giant Samsung has reappointed Wunderman Thompson UK to handle its pan-European CRM account following a competitive statutory review….
Spag bol all round as Lucky Generals scoops Napolina
Napolina, one of the UK’s top-selling Italian cooking brands, has appointed agency Lucky Generals as creative partner to drive the…
Marketers urged to learn from Vodafone to fight slump
UK marketers should follow the example set by the team at Vodafone – as well as those at HSBC, Shell…
Ikea launches Collect Near You trials in Tesco car parks
Ikea is embracing the Tesco mantra of “Every Little Helps” by allowing customers to collect their flatpack furniture from dedicated…
Toys ‘R’ Us UK back online, just in time for festive shop
Toys ‘R’ Us is returning to the UK market as an online-only business – four years after closing all of…
Fresh Royal Mail strikes spark fears of Xmas mayhem
Brand owners, charities and online shopping firms face serious disruption to their Christmas marketing plans following a major escalation of…
Bet365 kicks off major overhaul of CRM operations
Bet365 has ramping up its customer marketing, with the gambling company appointing its first third-party vendor to handle CRM operation by…