Where are you? Data woes leave customers in the lurch
The Covid pandemic may have triggered a rise in the number of digital channels that consumers can use to contact…
data-driven marketing
Budget: Business chiefs call for less talk, more action
Depending on who you listen to Chancellor Jeremy Hunt’s Budget is either a “£4bn tax giveaway for the rich” or…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
Asos eyes retail media boost with Criteo partnership
Online fashion giant Asos is aiming to supercharge its global retail media business by signing a three-year partnership with commerce…
All in Census: Industry needs 15 minutes of your time
The UK advertising industry is calling on all people working in advertising and marketing to “stop the clock, take 15…
‘Terrifying’ Tesco ad sparks scores of ASA complaints
Tesco is facing a major backlash against its latest Clubcard ad, with the ad watchdog revealing it has received 58…
Digitas woos tech girls in bid to #SmashTheStereotype
Publicis-owned Digitas UK is ramping up its efforts to inspire the next generation of diverse tech talent to the industry…
Sibling rivalry promotes Guide Dogs’ broader services
UK charity Guide Dogs is launching a national marketing campaign celebrating the wide range of services the organisation offers, with…
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Lloyds saddles up to woo kids for Smart Start account
Lloyds Bank is gunning for the youth market with the launch of a new campaign to raise awareness of its…