Adspend up for now but first-party data is key for 2023
Brand owners appear to be stubbornly sticking to the mantra of “keep calm and carry on” despite the threat of…
data-driven marketing
The7Stars launches Bridge data platform with InfoSum
Independent media agency the7stars has become the latest company to sign up to InfoSum’s “clean room” data scheme by taking…
Oracle hit by legal claim it breaches privacy of billions
Oracle is facing a new class action which could have repercussions around the world, and, the plaintiffs hope, ultimately force…
Splendid Unlimited staffs up after three account wins
Experience agency Splendid Unlimited has scooped a trio of account wins which lean on Unlimited’s Human Understanding Lab to drive growth…
ITV joins top brands in tech and data recruitment blitz
ITV is joining forces with leading companies in the North West for a major recruitment drive aimed at building the…
AA chief Abraham nets top Tesco Bank marketing role
Tesco Bank has recruited AA group director of marketing Tracy Abraham to be its chief customer officer, with a brief to…
Lynx crunches 46 terabytes of data for new AI brand
Unilever brand Lynx – which until recently used a mass of scantily clad women hunting down a young man to…
Pizza Hut serves up actionable audio ad ‘first’ on Alexa
Pizza Hut is launching what is claimed to be the first “actionable audio ad” on smart speakers for a food…
Data reforms are first on the agenda when MPs return
The shake-up of the UK’s data protection laws has been given priority over all other new legislation, with the second…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…