Paragon snaps up Lettershop Group in new growth drive
Paragon Customer Communications has swooped for The Lettershop Group, the print and direct mail specialist which was founded in 1886,…
data-driven marketing
Industry claims victory as Data Reform Bill is revealed
The DMA has backed the UK’s plans for data protection reform – revealed this morning – including bigger fines for…
Rapp lands Virgin Media O2 customer marketing brief
Rapp has landed the combined Virgin Media O2 customer marketing account – one of the biggest marketing briefs in the…
Currys omnichannel strategy builds SCV powerhouse
Currys is hailing the implementation of Salesforce’s CRM technology solutions to support its omnichannel transformation, claiming it now has a…
Helly Hansen appoints Iris to spearhead CRM strategy
Iris has scooped its second new business win in a week after being appointed as the lead CRM agency for…
Brands to spend $5.5bn on advanced TV data solutions
Brands are set to ramp up their spend on identity solutions to fuel data-driven TV advertising, more than doubling their…
ICO gets £7.5m boost as legal battles continue to rage
The Information Commissioner’s Office has secured a £15% “pay rise” – which could give the regulator an additional £7.5m a…
Firms fingered for targeting kids with hidden marketing
Brands that target children have been warned not to attempt to hoodwink kids into thinking their ads are editorial content…
VCCP snaps up Table19 to boost customer engagement
VCCP has struck a deal to bring independent customer engagement agency Table19 into its network, in a move which the…
Firms axe remote working in favour of the hybrid model
Remote working is no longer viewed as the ‘holy grail’ by employers, with hybrid working – a mix of working…