The7stars nets £66m People’s Postcode Lottery media
People’s Postcode Lottery, the charity lottery operator which claims to have raised more than £1bn to good causes since its…
data-driven marketing
Agencies boost D&I as IPA Census maps out new era
The agency sector appears to have made huge strides in tackling the age-old problem of an industry dominated by white, middle class…
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
DunnHumby tool predicts perfect price promo combo
Tesco-owned data insight company DunnHumby is launching a new tool in the UK which it claims is capable of forecasting…
Meaney and Crouch enjoy the craic in Paddy Power spot
Paddy Power has launched its first campaign since saddling up with agency BBH London last month, flagging the huge rivalry…
Firms urged to empower ‘nervous, fearful’ autistic talent
UK firms are being urged to redouble their efforts to embrace neurodiverse talent to help plug the digital skills gap,…
Mail defies strikes and cuts to outgun rival channels
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
Anomaly London picks Droga5 chief as first data boss
Anomaly London is aiming to put data at the heart of the agency’s offering with the appointment of a new…
Lloyds Banking Group hires Ogilvy in agency overhaul
Lloyds Banking Group has appointed Ogilvy Experience as its new one-to-one and digital marketing agency, with a brief to build…
Wavemaker scoops $50m brief from tech marketplace
Back Market, the tech marketplace which sells high-quality professionally refurbished electronic devices and appliances, has appointed Wavemaker to its $50m…