Experian claims victory as Tribunal blasts ‘flawed’ ICO
The Information Commissioner’s Office has been left battered and bruised following a ruling by the First-Tier Tribunal (Information Rights) over…
data-driven marketing
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
DMA brings in training guru Hamilton for board role
The DMA is aiming to bolster its skills development programme by appointing learning and marketing best practice advocate and former…
Brands plan to up spend on data tech to fight downturn
Brand owners are coming out fighting to combat the threat of economic slowdown with nearly three quarters planning to increase…
Gold diggers: Dating sites making mega bucks for love
The hunt for love online might be fraught for some, with fraudsters, scammers and cheaters hiding around every corner, but…
MSQ launches ‘less malarkey’ blitz for SIM-only Smarty
Smarty, the SIM-only mobile network powered by the Three UK network, is launching a major campaign by MSQ, designed to…
Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
Brassic Brits say disposable income has evaporated
Two-thirds of British consumers have seen their disposable income crash through the floor in the past 12 months, and predict…
The Mission Group swoops for data science consultancy
The Mission Group, the company behind Krow, Bray Leino, Story and Soul, is continuing its acquisition spree by snapping up…