Asda chief Farren goes back to KFC after just 11 months
Asda’s chief customer officer Meg Farren is quitting her role after only 11 months in the job to return to…
data-driven marketing
Brands still failing on inclusion and authenticity in ads
British women from ethnic minority backgrounds still feel their ethnic group is portrayed negatively in advertising, with over a third…
Dreams jumps in with Iris to spring back from Covid
British bed retailer Dreams has appointed Iris to handle its advertising and marketing account – estimated to be worth up…
UK Govt digital strategy ‘to cement superpower status’
The Government has unveiled its new plan to build the economy and create more high-skilled, high wage jobs by cementing…
Thomas Cook returns to TV for first time since relaunch
Thousands of holiday-makers might still be carrying the scars of this month’s half-term getaway hell, but Thomas Cook UK is…
Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Forget sex, Brits find body shaming ads most offensive
Body shaming is now public enemy number one and likely to spark the most complaints about an ad, with nearly…
Asda brings in Salesforce for data-driven retail scheme
Asda has signed a major tech deal with Salesforce as part of plans to build a 360-degree view of its…
Unlimited and Pablo triumph again in £22m Govt win
The Unlimited and Pablo consortium, which last month’s landed the Government’s HMRC account, has struck gold again by scooping the…