Clients warned to expect ‘inevitable’ rise in agency fees
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
data-driven marketing
UK shoppers increasingly fearful of online data abuse
Consumer concerns over online personal data collection and security appear to be rising faster than the cost of living, with…
Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Rapp boosts top strategy team as Parkes moves on up
Omnicom agency giant Rapp UK has bolstered its strategy team with the two key appointments as Caroline Parkes moves up…
Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
Boots urges ‘summer to be ready for Brits’ in new push
Boots is launching summer campaign under the strapline “Summer better be ready” designed to flip the script of conventional sun-kissed…
UK firms sign up staff for four day week… with full pay
More than 3,300 workers at over 70 UK companies will begin a four-day week trial with no loss of pay…
Menopausal women ‘need more support from brands’
Brands are failing to represent and respond to expectations from women transitioning through the menopause or perimenopause in the UK,…