Marketers not feeling the love from senior management
As Valentine’s Day unfolds, it appears top UK marketers working are feeling decidedly unloved, with the vast majority (75%) claiming…
data-driven marketing
Aldi dating app aims to get to the heart of the matter
Discount supermarket Aldi is aiming to drum up business and show the love North of the Border with the launch…
Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…
Firm behind Royal Match hands media to Spark Foundry
Dream Games, the mobile gaming firm behind the best-selling Royal Match video game, has handed its multimillion pound UK media…
Wavemaker retains DfT media planning business
The Department for Transport (DfT) has reappointed WPP-owned agency Wavemaker to the media planning business for a fixed-term contract, following…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Heinz pushes new range in ‘Unbeanlievable’ campaign
Heinz has turned to Wunderman Thompson Spain to devise a new campaign being rolled out to the UK market promoting…
UCAS expands service as bosses hail apprenticeships
University application service UCAS is to expand its offering to enable young people to search and apply for apprenticeships across…
M&S in trials of paid-for ‘VIP’ Sparks Plus loyalty club
M&S is targeting Sparks loyalty club members with the launch of a pilot premium paid-for tier which is claimed to…