Industry HFSS ad ban claims wear thin with TfL success
The advertising and marketing industry’s claims that outlawing junk food ads will not tackle the UK’s super-sized obesity problem appear to…
data-driven marketing
Häagen-Dazs gets personal with Wandsworth takeover
Häagen-Dazs is trialling what it claims is a “hyper-personalised” marketing campaign targeting residents of the London borough of Wandsworth, a…
The rise of WFM ‘putting creativity and CX in jeopardy’
Covid-inspired remote and hybrid working practices might create a better work/life balance and even improve mental health but more than…
Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
Domino’s plans to go large on marketing to lift sales
Domino’s Pizza Group has vowed to boost its marketing spend by 40% in the second half of this year to…
Truss resuscitates Online Safety Bill as UK ‘leads world’
Tory leadership favourite Liz Truss has breathed new life into the Online Safety Bill, insisting it will be dedicated to…
Email rebounds but charities face challenging times
The industry’s Covid recovery is continuing with a new study revealing that all key metrics for email marketing improved year-on-year…
New curbs for finance ads but no crypto crackdown yet
City watchdog the Financial Conduct Authority has finalised tougher rules to help tackle misleading advertising that encourages investing in high-risk…
Consumers beat retail to start festive shopping early
Retailers are often accused of pushing Christmas shopping ideas far too early but it seems this year Brits will be beating…
‘Marketers relieved’ by third delay for cookie demise
Google might claim its latest decision to delay the execution of third party cookies until 2024 has come “in response to…