Make do and mend: Thrifty Brits eye second-hand deals
As the cost of living crisis deepens, with soaring energy bills, fuel and food prices, UK consumers are increasingly turning…
data-driven marketing
Spooner on…how brands can survive cost of living crisis
Secure as he is, luxuriating in his Western fastnesses among the water meads and vineyards and lily-ponds, sheltered by the…
Generation Z ‘see traditional ads as just a wall of noise’
Targeting Gen Z consumers with traditional advertising is simply a waste of money, with 99% of this age group hitting…
CMA opens second probe of Google’s adtech dominance
The UK’s Competition & Markets Authority is launching a second investigation into whether Google has broken the law by restricting…
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Heaven knows we’re miserable now: Brits shun fun ads
As the cost of living crisis bites harder by the day, Brits have warned brands they are in no mood…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
April Fool’s prank pushes Bier Company into the slops
Online craft beer subscription service Bier Company’s April Fool’s prank has not only alienated hundreds of its customers, it has…
Omnicom Group hires first global data privacy chief
Omnicom Group is aiming to bolster its data protection practices with the appointment of its first global chief data privacy…
GDPR four years on: €1.6bn in fines but issues remain
It is fair to say that data protection has moved on immeasurably since GDPR came into force on May 25…