Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…
data-driven marketing
What’s the real secret behind effective personalisation?
Creating strong personalised content with good cut-through continues to be a challenge for brands. It’s riddled with potential pitfalls, from…
‘Creative SAS’ Ian Haworth signs for McCann Enterprise
Former Wunderman and Rapp global creative chief Ian Haworth has joined McCann Enterprise, the corporate and B2B division of McCann…
Industry is facing ‘worst ever’ talent crisis, say bosses
Nearly half (48%) of all companies in the advertising and marketing industry believe the sector is facing its “worst-ever crisis”…
M&C co-creates creative degree with Greenwich Uni
M&C Saatchi London has collaborated with the University of Greenwich on a new creative advertising degree, Creative Advertising & Art…
WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
Once more unto the breach: Resist cuts, brands urged
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…
ITV gets in early as InfoSum launches new data platform
ITV has become one of the first major brands to sign up to a new InfoSum data platform, which it…
Canada Life UK brings in Aviva ‘lifer’ for top data role
Canada Life UK has recruited Aviva “lifer” Cath Goddard as its head of data, insight and CRM as part of…
M&C lures PHD global data chief for Fluency agency
M&C Saatchi Fluency – the agency which was launched last year with a pledge to end “data snobbery” – has…