Most Brits do not trust ‘out of touch’ mega influencers
Brands which are ploughing their money into influencer marketing have been given some food for thought on the back of…
data-driven marketing
Wunderman Thompson plants seeds of change for RHS
The Royal Horticultural Society is aiming to make itself the “go-to” organisation for gardening advice and inspiration for the UK’s…
CDP market to grow 250% to $6bn as take-up soars
The customer data platform market is set to grow 250% over the next five years – from $1.7bn (£1.4bn) in…
Abrdn awards performance marketing task to Starcom
Investment firm Abrdn – formerly known as Standard Life Aberdeen – has handed its UK and EMEA performance marketing brief…
Moonpig eyes experience sector in £124m Buyagift deal
Online greeting card specialist Moonpig is set to acquire gifting experience firm Buyagift for £124m as the firm eyes up…
Cannes 2022: Is this year more relevant than ever?
The Cannes International Festival of Creativity. It seems the very thought of it can spark joy and anger in equal…
TikTok data breach class action dropped over cost fears
TikTok has managed to swerve a potentially damaging High Court data protection class action after former children’s commissioner for England…
Winter World Cup means charities must plan Xmas now
It’s World Cup year again – but UK fans hoping for a summer festival of football will have to shelve…
Ticketmaster drops GDPR appeal and pays £1.25m fine
Ticketmaster has finally caved in to the Information Commissioner’s Office ruling that it was in breach of GDPR, pulling out…
Cost of living crisis: Firms must axe ‘we’re in it together’
As the perfect storm rages of price hikes, rising interest rates and stagnating wages, brands are being urged to re-evaluate…