Brands face legal action in ASA influencer crackdown
The ad watchdog has warned brands which jump into bed with “high-risk” influencers they face legal action in a new…
data-driven marketing
Apple slices up data brokers as privacy war escalates
Apple is ramping up its attack on the data broker industry in a global ad campaign designed to show how…
Alibaba gets double slap over ad featuring underage girl
Alibaba Group, one of the world’s largest online shopping platforms, has received a double slap from the ad watchdog, firstly…
Charities more advanced at digital than private sector
Charities might have been slow to embrace digital channels but they are now outpacing the private sector when it comes…
Data science roles now the highest paid in tech industry
Data science professionals now command the highest salaries of any tech roles in the UK, with a 29% increase in…
App-ocalypse Now: Marketers losing sleep and money
The new era of data protection, which has seen Apple enforce advertising identifier (IDFA) changes and Google get ready to…
Film content business joins Once Upon A Time group
Marketing group Once Upon A Time has got its corporate chequebook out once more with the acquisition of film content…
Marketers still won’t go to ethics, despite potential hit
Customer satisfaction is now seen by marketers as their number one priority but they are only willing to go so…
The world is not enough: Amazon in new data scheme
As the world’s largest online shopping company you might think Amazon would have more than enough data on its customers…
Industry backs junk food ban delay, critics say BOGOF
Government plans to delay the implementation of new restrictions on advertising foods and drinks high in fat, salt, or sugar…