Mind the gap: Marketers split on the power of data
Marketing chiefs are split down the middle when it comes to whether data hinders or helps them, with 42% of…
data-driven marketing
Adtech war goes global with ‘staggering’ breach exposé
Privacy campaigners’ war on real-time bidding – the engine room of the adtech industry – has been ratcheted up to…
Brands must act on online ad safety; nothing else works
Brand owners must take matters into their own hands to avoid the damaging misplacement of online advertising, and not rely…
SEO chiefs ‘too busy with maintenance to get job done’
Two thirds of SEO managers claim they do not devote enough time to profit-generating strategic work due to the huge…
Unlimited and Pablo win HMRC ‘caring, sharing’ brief
HMRC is aiming to show a more friendly face to the tens of millions of British taxpayers who it takes money…
Charities urged to push legacies to younger audiences
Charity marketers are missing a trick by promoting legacy gifts to older generations with a new study revealing nearly half…
Digitas UK scoops BT and EE business without a pitch
Publicis has strengthened its grip on the BT and EE marketing account, with Digitas UK scooping the customer marketing business…
UK urges overseas visitors ‘Let’s Do London’ in new blitz
London & Partners, the organisation which runs the city’s tourism strategy, has launched a £10m campaign to promote the capital…
‘In limbo’ industry demands full details of data reforms
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
Code Computerlove nets Butlin’s online CX overhaul
Holiday camp operator Butlin’s is aiming to revamp its online customer experience strategy and has appointed Code Computerlove, the tech…