Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
data-driven marketing
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
Adam & Eve signs deal with data science agency Track
Adam & Eve DDB Group is beefing up its customer experience and data science capabilities by striking a partnership with…
Kin + Carta Americas boss takes over as Schwan retires
Kin + Carta, the print giant turned digital transformation consultancy, has promoted its Americas boss Kelly Manthey to group chief…
Subscription services braced for major exodus in H2
Subscription brands are being urged to overhaul their payment options amid claims the cancellations seen so far are merely the…
Firms ‘face higher costs, not savings, under data laws’
Data protection experts and privacy groups have blasted Government claims that the UK’s proposed data laws will benefit businesses, insisting…
Metaverse on the rise, but AI reigns supreme for now
The metaverse might still be a mystery to many, a preposterous concept to some and just “the Internet” to many…
Firms urged to help minorities but warned ‘be genuine’
Covid lockdowns and travel restrictions might be a distant memory but, combined with the cost of living crisis, their effects…
Cadbury unleashes major blitz for new mystery bars
Cadbury is aiming to create its own heatwave with the launch of a new nationwide campaign called ‘Cadbury Mystery Bars’…
Govt claims business will save £1bn from new data laws
The Government is ratcheting up claims about how its data protection reforms will benefit business – and consumers – by…