Big tech platforms spent over $46bn on ads last year
Big tech companies might be public enemy number one for many but the ad industry would be much poorer without them…
data-driven marketing
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
Super-regulator seeks even more views on digital action
Anyone expecting an immediate crackdown on US tech giants by the UK’s digital “super-regulator” could be left feeling a little…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
John Lewis Partnership hunts 150 tech and data experts
The John Lewis Partnership is joining the UK business stampede for tech and data professionals, launching a major recruitment drive…
SSE brings in Iris to fuel strategy for net zero energy
Energy company SSE has appointed Iris to a two-year contract to evolve the “We Power Change” brand platform and align…
Three-fifths of marketers planning to quit job this year
Marketers’ quest for the perfect job – combining top salary, career progression, work-life balance and the now all-important brand purpose…