BT hunts 1,000 UK recruits for digital and data unit
BT is embarking on a major recruitment drive with plans to almost double its in-house digital, data and tech team…
data-driven marketing
MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…
Forget Gen Z, Y and Z, new insights are more effective
Marketers should ditch their obsession with consumers’ age and instead segment audiences by life experiences and behaviour, with a new…
‘A little and often’: DMA calls for micro-upskilling drive
The DMA is launching a campaign in an effort to address industry-wide skills and talent shortages and fuel future growth…
Cadbury recruits Aussie army to big up Caramilk brand
Mondelez has enlisted an army of Australians as “walking, talking advertisements” for its Cadbury Caramilk brand, who it is hoped…
Firms fall in love with data but fail to get under its skin
Data-driven marketing may now have been embraced by nearly every UK business but the vast majority are still failing to…
Industry calls for stability amid Government turmoil
The advertising and marketing industry has joined other sectors in demanding the Government shows strong leadership in the wake of…
Havas Media eyes growth with dedicated B2B division
Havas Media Group is targeting the multi-billion pound B2B market by launching a dedicated global unit, Havas Business, which it…
Spooner on…creatives at risk of burn-out, my arse!
“Wake-up call as burnt-out creatives threaten exodus” trumpets the headline to an illuminating, recent article in Decision Marketing – the…
Booming demand for data experts triggers salary war
Data professionals no longer have to traipse to London to secure the big bucks, with regional companies increasingly matching the…