Brands urged to get in shape for ‘workday consumers’
Brand owners must overhaul their marketing strategies to embrace the rise of the “workday consumer” with the blurring of lines…
data-driven marketing
The good, the bad and the ugly of post-Covid Britain
Following the publication of this year’s The World Happiness Report – which put Finland at the top of the pile…
Reed recruitment gets ICO rollicking for PECR gaffe
Recruitment giant Reed has become the latest business to join the PECR Hall of Shame after being caught sending out…
Golden years: Online now the first port of call for all
Covid lockdown measures have cemented the mass appeal of online entertainment across the generations, with older consumers finally waking up…
Junior marketers the key driving force of CX innovation
Senior marketers might claim to have all the big ideas but it is their junior counterparts who are playing a…
Online firms to face huge fines for hosting fake reviews
The UK Government is finally acting on fake reviews with plans to make it illegal for companies to pay someone…
Car finance firm whacked for barrage of illegal texts
Car loan company Finance Giant, which claims it is focused on improving the lives of consumers through safe, simple, convenient…
Outra recruits data chiefs to bolster leadership team
Data analytics consultancy Outra has made a double senior appointment, bringing in former Legal & General chief Peter Jackson and…
Ex-DunnHumby chief Scarlett lands Fridays CMO role
Restaurant chain Fridays, which recently rebranded from TGI Fridays, has appointed former DunnHumby executive Rhiannon Scarlett chief marketing officer, spearheading…
IPA picks top chiefs for advisory and leadership roles
The IPA has boosted its leadership teams with three key appointments, designed to provide valuable guidance and expertise to its…