Minister hails Lions haul as spending cuts row grows
Just days after it was revealed the Government wants companies to divert their marketing spend into price cuts, the minister…
data-driven marketing
Is now the time to bring back prospect data pools?
Rewind to the mid-Noughties and while most of us were obsessing over flip phones and reality TV, anyone who was…
Why ‘one tool to rule them all’ tops SEO chiefs’ wishlist
Nearly three decades after the era of SEO marketing dawned, the industry is finally coming of age. By the end…
H&M ramps up data strategy for CX and supplier boost
Swedish multinational fashion retailer H&M Group is turning to Google Cloud’s data analytics, data science and AI capabilities to enhance…
Brighton and Santa Monica sign tourism marketing pact
Brighton and Santa Monica might be 5,478 miles apart but they are being brought closer together in a new marketing…
‘Repeat offender’ Google hit by mass GDPR complaint
Google is using deceptive design, unclear language and misleading choices when consumers sign up to a Google account to encourage…
Deliveroo opens up platform to third-party advertisers
Takeaway and grocery delivery service Deliveroo is expanding its advertising platform to offer third-party brand owners the chance to target…
British Red Cross awards business to Havas Media UK
British Red Cross is aiming to expand its supporter base and ultimately boost its fundraising efforts with the appointment of…
Hammers sign marketing deal to get closer to fanbase
West Ham United FC may have scored a coup by signing French international and World Cup winning goalkeeper Alphonse Areola…
Govt blitz urges brands to divert adspend to price cuts
The marketing and advertising industry is set to face new pressure on budgets amid Government plans for a major campaign…