Brits already slashing spend but crunch is yet to come
Brands are being warned that consumers are already cutting back on almost every purchase they make, from treats and eating…
data-driven marketing
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
Virgin Media O2 launches green loyalty programme
Virgin Media O2 is helping its customers to be more environmentally friendly by partnering with loyalty specialist Kindred to give…
Top brands sign as UK Ad Net Zero crusade goes global
The bosses of many of the world’s largest advertisers and trade bodies have pledged to follow the UK industry’s lead…
KPMG boosts analytics for digital transformation blitz
KPMG UK is ramping up its data strategy by entering into an alliance with analytics giant Alteryx, as part of…
Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
Plenty of Fish swipes right to attract first global CMO
Plenty of Fish, the Match Group-owned online dating site, has recruited a former Expedia and Microsoft executive as its first…
Side hustle bug bites Gen Z; but online presence is key
The rise of the side hustle continues apace, one in four Brits saying that they have interests, hobbies or projects…
Wake-up call as burnt out creatives threaten exodus
The Great Resignation may have been sparked by disgruntled workers in China recoiling at their 72-hour working week but it…
IAB backs cookie shake-up but strikes note of caution
Digital marketing industry body IAB UK has waded into the debate over the UK’s Data Reform Bill – revealed late…