Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
data-driven marketing
Omnicom signs deal with ‘shoppertainment’ start-up
Omnicom, whose agencies include Rapp, TBWA, DDB and OMD, has struck a deal which will enable its clients to embrace…
HQS Wellington fires off mail blitz ahead of reopening
HQS Wellington, the former warship which acts as both a visitor attraction and the HQ of the Honourable Company of…
Firms still struggle to get actionable insights from data
Marketers might be ploughing ever more spend into digital channels but the vast majority have little confidence in the data…
Virgin Media O2 recharges Volt blitz for major activity
Virgin Media O2 is launching the next phase of its ‘Volt’ integrated brand campaign to drive awareness for its joint…
Marketers abandon martech to grab the next big thing
Marketers’ obsession with the latest gizmo is showing no sign of abating, with many jumping on to the next piece…
Marketing ‘one of the most stressful jobs in the world’
Independent clinical testing specialist London Medical Laboratory has confirmed what all marketers have long suspected; working in the sector is…
Marketing and data salaries soar as demand rockets
Marketing and data professionals have emerged as the financial winners in the immediate aftermath of the pandemic, witnessing some of…
Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
‘Furry friends’ aim to grab attention for BT cyber push
BT is taking a novel approach to raise awareness of the risks posed to UK businesses by cyber-attacks, shunning dire…