Ikea urges adults to play to boost wellbeing in new push
Ikea is launching an integrated campaign designed to highlight the positive impact play has on the wellbeing of adults –…
data-driven marketing
Subscription Britain hits pause button as purses tighten
The surge of subscription services in the UK could be about to crash into a brick wall, with new research showing a…
Cheil rolls out Samsung growth model to global clients
Cheil Worldwide is pooling the resources of its global network of agencies for a new proposition which has been used…
Brands ‘missing a trick’ as shoppers face big squeeze
As the UK inflation rate reaches 7% and the cost of living crisis hits home for shoppers, Brits are becoming…
Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year high in Q1 2022, according to the latest IPA Bellwether…
Bye bye Don Draper, hello collective specialist agencies
The agency long held the answer to creative questions. A generalist proposition, wielding all the marketing prowess a client could…
Bloom & Wild hunts more than 100 data and tech staff
Online UK flower delivery business Bloom & Wild is planning to further strengthen its tech, data and business intelligence expertise…
Decision Marketing Data Clinic: Targeting home movers
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Ad offering ‘Black Friday boob job’ flattened by ASA
Cosmetic surgery provider Transform Medical Group – which operates under the strapline “Go Beyond Beautiful” – has been battered for…
Whistleblower claims trigger GDPR probes into Apple
An Apple whistleblower, who was sacked for leaking confidential information after raising privacy concerns as well as claims of sexism…