Penny finally drops as firms prioritise customer loyalty
Brand owners have at last woken up to the fact that customer retention should be the primary focus over customer…
data-driven marketing
Cadbury fuels daughter and dad love with new TV spot
Cadbury is aiming to lure consumers away from the January gym rush for a few minutes at least, to showcase…
Female students wake up to the joys of digital careers
The tech industry might still be struggling to attract women but more female students are engaging with digital than ever…
Some win on pay, others lose but inflation is hurting all
As posties, teachers, rail workers, nurses and driving examiners get set for another wave of industrial action, some creative professionals…
Direct mail giants back new programmatic incentives
Royal Mail may be engulfed in one of the most damaging industrial disputes for a generation but it is still ramping…
Why creativity is the key to unlocking growth in 2023
With economic uncertainty likely to dominate the next 12 months, the big issue – now, more than ever – for marketers…
Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…
Marketers get in shape to do ‘more with less in 2023’
The next 12 months are set to usher in a new pattern for global advertising investment, with marketers re-evaluating their…
Tesco expands instore digital network for advertisers
Tesco is planning to set up hundreds of extra instore digital screens as part of its “connected store” customer engagement…
Meta the villain again as consent for ads is ruled illegal
Meta has been hit with its fifth – and potentially most damaging – GDPR ruling, which will force the company…