Decision Marketing Data Clinic: Boosting charity activity
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies, we look into the…
data-driven marketing
‘Wasteful’ marketers urged to clean up messy briefs
The IPA is calling on UK marketers to embrace a new guide to writing agency briefs on the back of…
Xerox swoops for Go Inspire to boost digital services
Go Inspire, the Leicester-based print, digital marketing and communication services provider, has been acquired by Xerox as part of the…
Mail market faces summer storm as strike action looms
The direct mail market may have recovered from Covid but brands are now facing a summer of discontent with Royal…
‘Off the map’ Scottish isles force VisitBritain to axe ads
The Government has been forced to axe a VisitBritain campaign running in UK airports, designed to promote the country to…
JD Sports faces ICO red card over potential PECR breach
JD Sports is under investigation by the Information Commissioner’s Office over a potential PECR infringement, after being monitored by the…
M&S shoppers plan summer joy despite grim finances
Marks & Spencer shoppers have vowed to make the most of this summer despite the cost-of-living crisis, with more than…
Axe data fines for charities, too, say agency chiefs
The Information Commissioner’s Office decision to rein in fines for public sector bodies should also be extended the charity sector,…
Virgin Media ‘mouths off’ about new streaming service
Virgin Media is unleashing a major eight-week marketing push behind its new cut-price streaming service, Stream, designed to give customers…
Row over adspend cuts turns into chorus of disapproval
Marketing experts have waded into the row over Government plans to urge brands to divert their marketing spend into slashing…