Merkle opens up CXM on Demand with LNER on board
Dentsu-0wned data and tech-driven agency Merkle has launched a cloud-based customer experience marketing scheme, dubbed CXM On Demand, with London…
data-driven marketing
Asda links with University of Leeds for data partnership
Asda has joined forces with the University of Leeds for a strategic data partnership, designed to better understand pressing societal…
mSix&Partners scheme targets young diverse talent
mSix&Partners – the agency network which is a joint venture between The&Partnership and GroupM – is launching a new apprenticeship…
Data Reform Bill back on track in Tory leadership race
The Conservative Party leadership race has breathed new life into the Data Reform Bill with frontrunner Rishi Sunak vowing to…
ICO regulatory masterplan barely raises an eyebrow
The data regulator’s much-hyped three-year plan – ICO25 – appears to have fallen victim to the summer holiday season or…
Netflix picks Microsoft to handle advertising contract
Netflix’s long awaited move into lower-cost ad-funded subscription packages will be handled by Microsoft which will be technology and sales…
New deal gives digital outdoor activity data-driven boost
Brand owners will be given the chance to deploy programmatic digital out-of-home ads to the same degree of accuracy as…
eBay Ads brings in Microsoft chief to head up UK team
eBay Ads has recruited Microsoft Advertising EMEA marketing lead Upasana Gupta as its new general manager of advertising in the…
ICO vows to get tough on predatory calls and FoI mess
The Information Commissioner’s Office has published a new three-year plan, pledging to prioritise action in the first 12 months on…
Brooklyn Brothers opens Night School for diverse talent
London agency The Brooklyn Brothers has kicked off the third year of its Night School initiative, designed to attract young…