Schuh in: Footwear retailer unveils first loyalty club
Footwear retailer Schuh has launched its first loyalty programme to both reward customers and build a 360-degree view of their…
data-driven marketing
Real-time data analytics ‘fire up sales and slash costs’
UK businesses are being urged to adopt real-time data analytics, with a new study revealing not only does the technology…
Sage unveils first global ads by VCCP for brand refresh
Accounting, financial, HR and payroll software giant Sage is launching its first global marketing campaign following a brand refresh in…
Finance companies warned over advertising ‘easy credit’
Finance firms have been warned they face regulatory action if they exploit the cost of living crisis to promote consumer…
Lip up fatty: UK set to be the obesity capital of Europe
Brits might like to think of the UK as a “cultural superpower” but it seems it is also set to…
Firms enter $8tn metaverse; one day consumers will too
The metaverse has turned from sci-fi concept into reality with consumer awareness soaring, and, even though few people can explain…
Ministers come out fighting with big tech clampdown
The Government has set out its final vision for how the new Digital Markets Unit (DMU) regulator will work, including…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Government backs industry trade mission to Cannes
The UK advertising industry is putting aside its often tetchy relationship with the Government to launch a trade mission at…
Death of the high street? Not a ghost of a chance…
Predictions that Covid would permanently turn British high streets into ghost towns have been blown out of the water, with…