Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…
data-driven marketing
Organic boosts digital work for youth charity Key4Life
Key4Life, a charity which works to reduce youth re-offending through a rehabilitation programme for those in prison and those at…
Face off: Tesco under fire for biometric payment plan
Tesco is facing a major backlash following claims that the supermarket giant is set to introduce biometric payment methods –…
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Ikea nukes nuclear family for loyalty club reward keys
Flatpack giant Ikea is beefing up its Ikea Family loyalty club by offering what it calls “personal reward keys”, which…
Tech industry sheds male domination for top D&I score
The technology industry might appear to be as testosterone-fuelled as the now defunct “Presidents Club Charity Dinner guest-list” but it has now…
Rapp lures Brooklyn Bros new biz chief Tracey Barber
Rapp UK has turned to new business chief Tracey Barber, who has notched up more than 20 years’ experience at…
Digital transformation ‘is so last year for marketers’
Digital transformation is simply no longer enough; businesses must achieve a state of continual evolution to changes in technology, customer…
Decision Marketing Data Clinic: Third-party emails
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Dazeley scoops top planning role at TMW Unlimited
TMW Unlimited has promoted strategy director Paul Dazeley to the position of head of planning, following a raft of new…