Forget top salaries, give us our lives back, say marketers
Media and marketing professionals are so desperate for flexible working, following their experiences during the pandemic, that they are even…
data-driven marketing
UK cyber security firms bring in record £10bn revenue
The Government is once again bigging up Britain’s tech sector with new data showing more than 1,800 cyber security firms…
Waitrose to revamp loyalty scheme with bigger savings
Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers. The John…
M&C Saatchi taps Ikea chief for sustainability agency
M&C Saatchi is continuing its rebirth with the launch of global consultancy Life, which it is claimed will combine a…
Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
FirmDecisions in ultimate guide to contract compliance
Brands are being urged to sign up for a new contract compliance guide to get the most from their relationships…
Software Bureau speeds up SwiftCore and cuts cost
The Software Bureau is slashing the operational costs of clients by speeding up its batch data quality processing and cleansing…
Lips, tongues and fingers star in Relate OOH campaign
Leading relationship charity Relate is launching a new out of home campaign tapping into Valentine’s Day to promote great communication…
IAB urges brands to ‘ditch the clickheads’ in new spot
The IAB UK, is attempting to move on from a ruling which deems its adtech framework as breaching GDPR, by showing the love…