Government backs industry trade mission to Cannes
The UK advertising industry is putting aside its often tetchy relationship with the Government to launch a trade mission at…
data-driven marketing
Death of the high street? Not a ghost of a chance…
Predictions that Covid would permanently turn British high streets into ghost towns have been blown out of the water, with…
Big tech platforms spent over $46bn on ads last year
Big tech companies might be public enemy number one for many but the ad industry would be much poorer without them…
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
Super-regulator seeks even more views on digital action
Anyone expecting an immediate crackdown on US tech giants by the UK’s digital “super-regulator” could be left feeling a little…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
John Lewis Partnership hunts 150 tech and data experts
The John Lewis Partnership is joining the UK business stampede for tech and data professionals, launching a major recruitment drive…