‘Slow’ humans cause firms to suffer ‘data decision gap’
Companies’ attempts to bring together the internal and external data needed to make accurate and trusted decisions are being hampered…
data-driven marketing
All consuming: Generational divide is closing rapidly
They might not like it much but it appears young people are slowly morphing into their parents – at least…
Dixon brings in Cromack for top Edit and Salocin role
Salocin Group boss Nick Dixon is continuing to finger through his contacts book with the appointment of former Wood for…
Iceland joins global platform to seek out new products
“Mums” might love going to Iceland to get the family shop but Iceland and sister retail brand The Food Warehouse are…
Charity income back to pre-Covid level but with a twist
Fears that the charity sector would face a Covid wipe-out have proved wide of the mark with new figures for…
MSQ scoops integrated brief for Three brand Smarty
Smarty, the SIM-only mobile network powered by the Three UK network has appointed MSQ as its lead integrated creative agency…
David Murray and fellow rower smash the world record
David Murray, the former Software Bureau, Occam, and Wood for Trees sales director, has succeeded in his transatlantic world record…
Data insights driving greater creativity in digital outdoor
Creative luvvies might wince, but nearly all (96%) senior advertising professionals believe that data insights from digital out of home…
Boots signs ‘clean room’ data partnership with InfoSum
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has deals with Omnicom, Experian, REaD Group…
Remote working fuels digital transformation and growth
While Covid cuts hit some UK firms‘ digital transformation programmes many more have used the disruption brought about by enforced…