Harvey Nicks looks to loyalty to bring back customers
Harvey Nichols is aiming to bring back its upmarket customer base with a major overhaul of its loyalty scheme in…
data-driven marketing
Data as a service to top $61bn as firms head to cloud
The data as a service (DaaS) market is set to surpass $61.40bn (£45.7bn) by the end of the decade, with…
Digital skills scheme targets out of work young Scots
Scotland is further bolstering its drive to be the “data capital of Europe” with the launch of a new series…
Firms willing to pay over the odds for top freelancers
With concerns growing over the “great resignation”, and companies struggling to find suitable candidates, freelancers are witnessing huge demand, with…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
Initiative aims to take waste and angst out of pitching
Advertisers and agencies are being urged to sign up for a new cross-industry initiative, designed to make pitching for new…
Online’s not the only way as omnichannel retailing rises
A high street presence is increasingly influencing consumers’ decisions on whether they buy from brands online, with the rise of…
Salocin spins off Edit unit for Join the Dots media shop
The Salocin Group is launching a standalone media agency by spinning off a team from its first acquisition, Edit, as…
UK ad sector fights off Omicron to hit record growth
The UK’s advertising market has witnessed an even greater recovery than previously predicted, up 26.4% to an estimated record spend…
DMA links with Scottish firm for apprenticeship boost
The DMA is continuing to ratchet up its efforts to attract new blood into the industry by partnering with Glasgow-based…