Marketers ‘kid themselves’ that they have data cracked
Marketers talk a good game when it comes to their data strategies but it seems most are simply kidding themselves…
data-driven marketing
ICO proves even a tiny PECR can be reputation wrecker
The Information Commissioner’s Office has proved even the smallest breach of data laws can result in a monetary penalty –…
Brands warned that they can’t rely on loyalty any more
The concept of customer loyalty is in danger of being consigned to the marketing graveyard, with the Covid pandemic triggering…
Kin + Carta appoints duo to senior leadership team
Kin + Carta, the former print giant which is now a digital transformation specialist, is bolstering its leadership team with…
Scotts & Co brand targets burgeoning wellness market
Multi-channel retail group Scotts & Co is unveiling a new home shopping brand, specialising in direct-to-consumer health and wellness solutions…
Marketers must tackle ‘three Ms’ to succeed in 2022
Brand success in 2022 will require an understanding of mood, monotony, and motivation, with consumers wanting unique, attention-grabbing creativity delivered…
Businesses under fire for gruelling recruitment process
Companies might be crying out for experienced staff to plug the skills gap but they are making it increasingly harder…
Shining a light on The Salocin Group’s new ‘hidden gem’
Ciesco’s recent 2021 Global M&A Review confirmed what many have long known, that data and digital technology-driven companies are highly…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
New IAB adtech framework ‘as flawed as the last one’
A reformed adtech system, launched by IAB Europe in response to a ruling that its official framework is in breach…