Global marketing spend to reach $4.7 trillion by 2025
Annual marketing spend will increase by $1.1 trillion (£840m) to reach $4.7 trillion (£3.6 trillion) by 2025 with data-driven marketing…
data-driven marketing
‘Furry friends’ aim to grab attention for BT cyber push
BT is taking a novel approach to raise awareness of the risks posed to UK businesses by cyber-attacks, shunning dire…
Dutch streaming firm buys Peter Gabriel data business
Bath-based data science, analysis and machine learning specialist The Filter, which was co-founded by musician Peter Gabriel, has been acquired…
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
‘Untrustworthy’ BNPL services pounded by customers
The consumer stampede for buy now pay later services might have already raised more than a few eyebrows, fuelled by…
AR or bust: JSYK Gen Z think immersive retail is dope
Love ’em or loathe ’em, Generation Z consumers are the driving force behind a shift towards more immersive shopping experiences,…
Havas boosts data-driven offer with Search Lab deal
Havas Group is continuing to bolster its digital and data credentials with the acquisition of integrated performance marketing agency Search…
London calling: Pandora staffs up for capital tech hub
Pandora, the jewellery brand which specialises in pricey charm bracelets, is moving its marketing, digital and technology hub from Denmark…
Williams Lea customer comms arm joins Paragon Group
Paragon Customer Communications has got its corporate cheque-book out once more to purchase Williams Lea CCM, the customer communications division…
YouGov unveils global dataset of more than 40 markets
Brands and agencies are being offered what is claimed to be “unrivalled global audience intelligence” with the launch of YouGov…