TPS awareness issue fuels fears of mobile bombardment
Brand owners could be inadvertently scuppering their mobile marketing efforts – and sending millions of unwanted communications – simply because…
data-driven marketing
ICO finally collars Penrith firm over illegal Covid texts
The Information Commissioner’s Office is continuing to meet its pledge to crackdown on firms exploiting Covid-19 to make a quick…
Bullard exits MRM for top creative role at MullenLowe
MRM UK chief creative officer and European chair Nicky Bullard has quit the agency after six years to join sister…
Most Brits back boycott of Russia but young don’t get it
Cynics might claim brands are just jumping on the bandwagon by pulling out of Russia in protest at the invasion…
Medialab scoops Revitive Circulation Booster brief
Actegy Health has appointed Medialab to the Revitive Circulation Booster media business, to drive sales through integrated TV and digital…
Agency diversity up but fight for equal pay hits new low
The IPA’s 2021 Agency Census is classic “curate’s egg”, with agency staff numbers stabilising after last year’s slump but still…
Customer centric firms ‘grow faster and are more agile’
Customer centric organisations grow nine times faster and are four times more likely to have highly satisfied employees, and the…
Young hungry for digital jobs – once they get the facts
Once young people are given the heads-up on what a digital career entails they are keen as mustard to learn…
Transparency and trust ‘top trumps’ in data strategy
The Covid pandemic may have fuelled greater acceptance of the power of “data for good”, but when it comes to…
Merkle signs partnership to train Ukrainian refugees
Dentsu agency Merkle has struck a deal with Salesforce training provider RefugeeForce to help refugees – especially those fleeing Ukraine –…