Bargain hunting Brits to ditch D2C online shopping
Under the cosh Brits are planning to ditch brands’ direct-to-consumer websites, with only one in five Brits (19%) expecting to…
data-driven marketing
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
Tributes for ‘direct marketing nobility’ Ivor Samuels
Friends and colleagues have paid tribute to former WWAV, IDM and BBDO chief Ivor Samuels, who has passed away following…
UK industry joins marketing job scheme for Ukrainians
The UK advertising and marketing industry is offering an lifeline for Ukrainian professionals by joining a European-wide scheme which gives…
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
Online Safety Bill: Bosses must act now to avoid prison
The Government is finally introducing its Online Safety Bill in Parliament today, some three years – and numerous rewrites –…