Brits would rather spend cash on pets than themselves
Brits have become so obsessed with their pets that nearly three-quarters (71%) claim they are now willing to spend more…
data-driven marketing
Tena group hands big briefs to Wunderman Thompson
Essity, the global health and hygiene company behind Bodyform, Tena, Plenty and Cushelle, has appointed Wunderman Thompson to handle its…
Future double acquisition boosts insight and gaming
Publishing group Future, the company behind Homes & Gardens, Country Life, Marie Claire, Total Guitar and Four Four Two, is…
Rapid grocery delivery firms fuel ‘need it now’ culture
Brand owners might be spending hundreds of millions of pounds to foster loyalty but the rise of a new “need it…
O2 and Virgin CRM up for grabs as VCCP nets ad brief
Rapp and M&C Saatchi are set to go head to head in a major pitch to handle the consolidated O2…
Young driving growing acceptance of the data exchange
The youth of today are driving a major change in how the UK as a whole feels about companies handling…
Mobile retargeting ‘ten times more likely to clinch sale’
Online retargeting might be the bane of consumers’ lives, with concerns that firms are following them around the Internet, but…
Half of all customers ditch websites after first page
It has long been argued you have just seven seconds to make an impression but it would seem that, in…
M&C launches ‘global living brand intelligence platform’
Two M&C Saatchi Group agencies – growth specialist Clear and data consultancy Fluency – have joined forces to create what…
Edwards brands ‘bonfire of data rights’ claims ‘bullshit’
Information Commissioner John Edwards has rejected concerns that the UK’s data protection reforms will see consumers’ privacy rights abandoned in…