DMC demands greater clarity on ‘grey areas’ of data law
The Data & Marketing Commission has waded into debate over firms using illegal email messaging to try to get opted…
data-driven marketing
Data and digital businesses bag record M&A investment
Data and digital technology-driven companies are attracting record investment in M&A activity, spearheaded by rampant private equity funds, and accounted…
McDonald’s begins roll out of global loyalty programme
Just months after pooling its operations into a new customer experience unit to put data insight at the heart of…
Reach banks on first party data with adtech overhaul
Reach, the media giant behind the Mirror, the Express, the Star, and a raft of regional press, is ramping up…
S4 Capital bolsters data operation with new acquisition
Sir Martin Sorrell’s S4 Capital is beefing up its data capabilities with the acquisition of consultancy 4 Mile Analytics, which…
Govt backs blockchain plan to boost trust in online ads
The UK Government has made a major investment to tackle one of the biggest issues facing the digital advertising market…
Delivery Hero set to open app to third-party advertisers
Delivery Hero, the German multinational online food-delivery service which operates in over 50 countries including in Europe, Asia, Latin America…
Online ad industry aims to push brand building potential
IAB UK has appointed agency group Unlimited to deliver an integrated insight and creative project to understand and shift perceptions…
Firms rocked by barrage of ‘weaponised’ data requests
Fears that GDPR would trigger a mass bombardment of data subject access requests (DSARs) appear to have been realised, with…
Marketing young guns ‘want to challenge status quo’
Marketers overwhelmingly view themselves as “creatives” but there is a sharp contrast in how both professionals and students perceive their…