Ex-DunnHumby chief Scarlett lands Fridays CMO role
Restaurant chain Fridays, which recently rebranded from TGI Fridays, has appointed former DunnHumby executive Rhiannon Scarlett chief marketing officer, spearheading…
data-driven marketing
IPA picks top chiefs for advisory and leadership roles
The IPA has boosted its leadership teams with three key appointments, designed to provide valuable guidance and expertise to its…
Ikea urges adults to play to boost wellbeing in new push
Ikea is launching an integrated campaign designed to highlight the positive impact play has on the wellbeing of adults –…
Subscription Britain hits pause button as purses tighten
The surge of subscription services in the UK could be about to crash into a brick wall, with new research showing a…
Cheil rolls out Samsung growth model to global clients
Cheil Worldwide is pooling the resources of its global network of agencies for a new proposition which has been used…
Brands ‘missing a trick’ as shoppers face big squeeze
As the UK inflation rate reaches 7% and the cost of living crisis hits home for shoppers, Brits are becoming…
Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year high in Q1 2022, according to the latest IPA Bellwether…
Bye bye Don Draper, hello collective specialist agencies
The agency long held the answer to creative questions. A generalist proposition, wielding all the marketing prowess a client could…
Bloom & Wild hunts more than 100 data and tech staff
Online UK flower delivery business Bloom & Wild is planning to further strengthen its tech, data and business intelligence expertise…
Decision Marketing Data Clinic: Targeting home movers
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…