SSE brings in Iris to fuel strategy for net zero energy
Energy company SSE has appointed Iris to a two-year contract to evolve the “We Power Change” brand platform and align…
data-driven marketing
Three-fifths of marketers planning to quit job this year
Marketers’ quest for the perfect job – combining top salary, career progression, work-life balance and the now all-important brand purpose…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Bank on emotional capital or risk sinking without trace
Marketing history is full of gory PR disasters, but there are few roles you’d hate to have had recently more…
Ad market bounceback: Brands learn to keep investing
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…
VCCP takes on digital rivals with CX agency Bernadette
VCCP appears to have taken inspiration from a Four Tops classic to name its new customer experience agency, Bernadette, a…
Covid turns Brits into a nation of Monty Don wannabes
The rise of green-fingered consumers appears to be as perennial as the pansy, peony and periwinkle, as Brits’ passion for…
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Cyance relaunches B2B platform in drive for FIT firms
B2B specialist Cyance is relaunching its platform in a move which it claims will give business sales and marketing teams…
Klopp ads shoot Erdinger beer to the top of the league
German beer brand Erdinger Weissbier has hailed its rapid rise to the number one imported wheat beer in the UK…