Great Western retains Havas CX Helia after mega pitch
Great Western Railway has finally reappointed Havas CX Helia to handle its CRM account after a mammoth competitive pitch and…
data-driven marketing
Global brands ‘must stop using illegal pop-ups or else’
The bosses of eight of the world’s biggest online advertisers – the CEOs of Procter & Gamble, Unilever, Ford, GM,…
Will analytics arms race shape the future of marketing?
Brands have reviewed the strategic use of analytics within marketing, coming to understand the strong growth that it brings. As…
Ogilvy UK lights up The Pipe apprenticeship scheme
Ogilvy UK is tapping into National Apprenticeship Week with the 2022 launch of its apprenticeship scheme, The Pipe, which aims…
Stebbings takes on DE&I leadership role at Rapp UK
Rapp UK has turned to agency stalwart Carolyn Stebbings to lead its charge to ensure diversity, equity and inclusion remains…
£23m fund to boost diversity in data science and AI jobs
The UK is boosting its drive to create a new generation data science and AI experts, ploughing up to £23m…
Insurance firm clobbered for 30 million illegal messages
Short-term insurance specialist Tempcover, a company that claims to offer “affordable cover, unbelievaby fast”, has also been shown to play…
Rob Macdonald goes global as Mars Agency takes off
Mars Agency executive creative chief Rob Macdonald has been promoted to the role of global chief creative officer to guide…
Meta threat to ditch €6bn Euro market ‘is laughable’
Meta’s claim that it will pull most of services – including Facebook and Instagram – out of Europe due legal…
Adult sites face stiff penalties as age checks rise again
The Government is aiming to resurrect its limp attempts at forcing adult websites to introduce age-verification measures in a rehash…