‘In limbo’ industry demands full details of data reforms
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
data-driven marketing
Code Computerlove nets Butlin’s online CX overhaul
Holiday camp operator Butlin’s is aiming to revamp its online customer experience strategy and has appointed Code Computerlove, the tech…
Schuh in: Footwear retailer unveils first loyalty club
Footwear retailer Schuh has launched its first loyalty programme to both reward customers and build a 360-degree view of their…
Real-time data analytics ‘fire up sales and slash costs’
UK businesses are being urged to adopt real-time data analytics, with a new study revealing not only does the technology…
Sage unveils first global ads by VCCP for brand refresh
Accounting, financial, HR and payroll software giant Sage is launching its first global marketing campaign following a brand refresh in…
Finance companies warned over advertising ‘easy credit’
Finance firms have been warned they face regulatory action if they exploit the cost of living crisis to promote consumer…
Lip up fatty: UK set to be the obesity capital of Europe
Brits might like to think of the UK as a “cultural superpower” but it seems it is also set to…
Firms enter $8tn metaverse; one day consumers will too
The metaverse has turned from sci-fi concept into reality with consumer awareness soaring, and, even though few people can explain…
Ministers come out fighting with big tech clampdown
The Government has set out its final vision for how the new Digital Markets Unit (DMU) regulator will work, including…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…