Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
data-driven marketing
Shell pumps international fleet CRM business into Edit
Shell has handed the CRM account for its global fleet solutions business to Bath agency Edit following a competitive four-way…
Rapp UK launches workshops for female entrepreneurs
Rapp UK is aiming to show International Women’s Day is not the only time for inspiration by offering female entrepreneurs…
Ford appoints Unlimited Group in major in-house drive
Ford Motor Company has appointed Unlimited Group as the car giant’s first dealer marketing agency to provide strategy and support…
Syngenta appoints Gyro Manchester for global brief
Global agricultural company Syngenta has appointed Gyro UK to support the launch of its “next-generation” fungicide molecule in key countries….
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Has the traditional marketing model had its day?
Transparency, greater control over creative, and a better return on investment, are just some of the reasons why brands are…
DMA chief issues rallying cry for industry to change
The data and marketing industry faces a stark choice: does it want to be seen as a sector which uses…
Marketers waking up to the benefits of GDPR, says DMA
Marketers are ditching the Triazolam and no longer having sleepless nights over the impact of GDPR, if the latest research…
Shop Direct drafts in top team for digital transformation
Shop Direct – the company behind Littlewoods and Very.co.uk – is ramping up its data-driven digital transformation with the appointment…