Wolves of Wall St? Forget it, ad execs are no big deal
Thousands of advertising executives are hammering out deals worth millions of pounds without adequate preparation, with only just over 1…
data-driven marketing
Rail safety body lines up MSQ for new marketing brief
MSQ is continuing to get the green light from Government bodies after picking up the marketing activity for rail safety…
Agency giant WPP launches ‘non-agency’ Black Ops
WPP, the one-time lumbering agency giant run by “little big man” Sir Martin Sorrell, is aiming to show just how…
Data-driven digital outdoor drives effectiveness up 17%
Client marketers who embrace data-driven “contextually relevant messaging” in their digital out of home campaigns – which takes into account…
Tesco Clubcard shields ‘lazy’ members in mass re-issue
Tesco has taken matters into its own hands over the security risk posed by customers whose shoddy data security practices…
IPG picks ‘geek’ Engelgau as Self exits Acxiom CEO job
IPG has handed the top role at Acxiom to self-confessed “engineering geek” Chad Engelgau in a move which sees him…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
85% of clients have ditched agencies for inhouse teams
Brand owners are beginning to reap the benefits of ditching marketing agencies and moving more and more of their digital…
Salesforce surge proves still plenty of life in CRM yet
Suggestions that CRM would simply be a flash in the pan have once again been debunked after Salesforce revealed yet…
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…