Admiral drafts in new agency to handle CRM business
Leading insurance provider Admiral is overhauling its CRM activity with the appointment of MRM to bring its “Always looking out…
data strategy
Doom to boom: GenAI ‘boosts revenue, jobs and pay’
The rise of AI has proved the doom-mongers wrong once more, and, instead of wiping out millions of jobs, the…
WPP Media fires its first salvo in war for AI domination
Just days after the agency’s official launch, WPP Media has unveiled a proprietary data-driven AI solution which it claims is…
Meta AI advertising bombshell puts agencies on alert
Meta is on a collision course with the agency sector following reports that the company has hatched a plan to…
The Sun hires Telegraph chief to run membership club
News UK title The Sun has recruited a new customer marketing director as part of plans to tap into the…
Dr Martens hires new brand chief in top team rebuild
Footwear brand Dr Martens is continuing to beef up its senior team with the appointment of a new chief brand…
Paragon signs fresh deal to boost marketing services
Paragon has secured its second acquisition in as many months after confirming the purchase of sister company Service Graphics from…
Deliveroo raids WPP to bring in first retail media chief
Deliveroo has bolstered its global retail media operations by appointing WPP data and tech chief Lucia Mastromauro to lead the…
We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…