New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
data strategy
Havas expands YouGov data deal for Converged boost
Havas has expanded its four-year partnership with YouGov to span 30 markets across the media, creative, and health networks and…
Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…
Morrisons takes on Nectar with ‘More Partner Points’
Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the…
WhatsApp bigs up encryption in biggest ever global blitz
WhatsApp is lauding its encryption services in a new global campaign which reminds over 3 billion monthly users how no…
TikTok clobbered as Brussels flexes its muscles again
TikTok has once again found itself on the wrong side of EU regulators after the European Commission issued preliminary findings…
Ministers invoke 1678 law to block AI copyright protest
The Government has been accused of abandoning the creative sector after ministers used a parliamentary procedure dating from 1678 to…
CMA ‘must bring dominant US tech giants to heel – now’
The UK’s competition regulator should be given even stronger powers to fast track action against US technology giants and finally…
Data chiefs plotting mass exodus over AI roadblocks
Nearly two-thirds of data leaders in the UK are planning to quit their jobs within the next 12 months, driven…
Charlie Oscar gets into bed with Fluent to boost insight
Marketing science-powered media and creator agency Charlie Oscar has collaborated with data specialist Fluent to harness the power of generative…