Global adspend takes a whack as Trump volatility bites
US president Donald Trump’s vow to make America wealthy again with his erratic tariffs has backfired for the global advertising…
data strategy
Tesco ‘likes to move it, move it’ with 1990s club pop-up
Tesco is continuing to go back to the future as it celebrates the 30th anniversary of the Clubcard loyalty scheme…
Fresh call for Brussels to scrap UK adequacy agreement
The European Commission is being urged to tear up the UK’s data adequacy agreement – estimated to be worth up…
ICO vows to tackle emerging AI tech ‘to protect public’
The Information Commissioner’s Office has insisted it will step up its supervision of AI and biometric technologies, “so people can…
Peers stand firm as data reforms ‘ping pong’ continues
The House of Lords has once again voted in favour of adding copyright protections to the Data (Use & Access)…
MSQ hires Brainlabs CEO as first executive media chief
MSQ, the tech, data and creative agency, is beefing up its offering with the appointment of its first executive director…
Admiral drafts in new agency to handle CRM business
Leading insurance provider Admiral is overhauling its CRM activity with the appointment of MRM to bring its “Always looking out…
Doom to boom: GenAI ‘boosts revenue, jobs and pay’
The rise of AI has proved the doom-mongers wrong once more, and, instead of wiping out millions of jobs, the…
WPP Media fires its first salvo in war for AI domination
Just days after the agency’s official launch, WPP Media has unveiled a proprietary data-driven AI solution which it claims is…
Meta AI advertising bombshell puts agencies on alert
Meta is on a collision course with the agency sector following reports that the company has hatched a plan to…