Data reforms hit as Lords mount revolt over AI copyright
The Data (Use & Access) Bill has been hit by a major revolt in the House of Lords after peers…
data strategy
Autotrader hires agency to drive new advertising blitz
Autotrader is overhauling its advertising and marketing strategy with the appointment of a Leeds-based IMA as lead creative agency, following a four-way competitive…
B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Confused.com shuns ‘dreadful’ ad for new helium spot
Confused.com has unveiled the second instalment of its “Just Used Confused.com” platform, with a campaign that visualises the emotional relief…
Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…
Iceland eyes adspend boost with retail media overhaul
Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their…
Data reforms inch closer but Govt fails to defuse AI row
The Government’s data reforms have moved ever closer to becoming law with the third reading of the Data (Use &…
Let’s get physical, say Brits in search of home products
Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged…
Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…